DOMINO - VIVE SANO !
December 2009 - March 2010

Mission Statement

To educate communities in healthy lifestyle behaviors in order to
PREVENT CANCER AND REDUCE OBESITY

Background - Cancer is the second cause of death in developed countries (after heart disease) and is responsible for one out of every 8 deaths in the world. In Paraguay, Cancer is becoming the 3rd cause of mortality, with uterine cancer as the leading cause for women, and lung cancer for men.

At least one-third of all cancer cases are preventable.
The key to prevention is education.

Obesity is on the rise, even in low- and middle-income countries, particularly in urban settings, to the point of pandemic. WHO projects that by 2015, approximately 2.3 billion adults will be overweight and more than 700 million will be obese. Globally, at least 20 million children under the age of 5 years were overweight in 2005. In Paraguay, 53% of women and 42% of men are either overweight or obese.
Overweight and obesity are major risk factors for a number of chronic diseases, including diabetes, cardiovascular diseases and cancer.

Obesity is entirely preventable.
Again, the key to prevention is education.

Mode of Intervention - The DOMINO catamaran, currently being built in Asuncion, Paraguay, is an ambassador of good health throughout the world. The DOMINO HEALTH FOUNDATION uses the DOMINO Catamaran to mount health education campaigns for communities who live along the water, worldwide.
The DOMINO is a boat with a Star appeal, capable of crossing any ocean, and with large advertising space to accommodate sponsors who want to promote healthy lifestyle messages. With a family doctor and a nutritionist aboard, the DOMINO is a very effective and attractive public platform for the diffusion of healthy messages.

DHF, DOMINO, and health-minded companies, working together to
Restore Health to Ocean Communities

Project - The DOMINO: VIVE SANO! Campaign will travel from Asuncion (Paraguay), to Buenos Aires (Argentina), Montevideo (Uruguay), Florianopolis (Brasil), Rio de Janeiro, and Recife (and many ports in between)

starting December 2009 until March 2010.

In selected cities, the DOMINO and its team will conduct highly publicized community health education events.

Aim - To educate local communities in healthy lifestyles behaviors in order to

PREVENT CANCER AND REDUCE OBESITY

DOMINO - VIVE SANO !